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30K views · 179 reactions | Wendy’s may soon begin experimenting with surge pricing. Here’s what to know. | WTAE-TV Pittsburgh | Facebook
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2.4K views · 19 reactions | Wendy’s is facing backlash for its new price surging plan, after the fast food chain announced the prices of menu items would change depending on demand starting early next year. | CBS Mornings | Facebook
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40K views · 302 reactions | The price of a Wendy's Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as "dynamic pricing," will begin testing in 2025, Wendy's recently revealed in an earnings call. It's part of a $20 million investment in new digital menu boards at its US restaurants that enable them to change prices depending on demand. | CNN | Facebook
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Wendy's Right Price, Right Size Menu TV Spot, 'FX Network'
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