Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Shot in the Golden State of California, the new Gucci Ouvertur…
27.1K viewsApr 9, 2021
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44K views · 854 reactions | In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci | Facebook
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20K views · 1.9K reactions | Captured in the new Gucci Beloved campaign alongside Harry Styles and James Corden, the Gucci Jackie 1961, whose silhouette and story spans eras. Reinterpreted by Alessandro Michele, the bag is defined by a non-binary attitude, versatile size and flexible styling possibilities. Watch the full video on.gucci.com/GucciBeloved. | Gucci | Facebook
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2.3K reactions · 154 shares | Shot by Glen Luchford and art directed by Christopher Simmonds, the new campaign is inspired by eccentric personalities who are passionate collectors of paintings, antiques and rare objects. Wearing the Fall Winter 2018 collection by Alessandro Michele, the odd characters sit down to an opulent banquet. | Gucci | Facebook
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