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Gap continues to evolve its brand through culture — first with KATEYE’s viral denim creative… and now with a holiday campaign that uses music as the emotional delivery system.Gap just quietly… | Chris Colombo | 18 comments
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For their latest collection, Gap is looking to "Get Loose” with the help of Australian pop star Troye Sivan. 👖🕺 Their newest spot features the Grammy-nominated artist alongside dancers all dressed head to toe in Gap’s new baggy and loose-fit denim. This campaign builds on the similar “Linen Moves” spot from March that starred South-African artist Tyla. “This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” Gap Brand pre
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