Sauna industry heating up in the US
4:12
MSNCBS News - Video
Sauna industry heating up in the US
According to market research firm Technavio, the U.S. sauna sector is expected to grow by $151 million between 2025 and 2029. Eero Kilpi, chair and interim President of the North American Sauna Society, joins "The Daily Report" to discuss its rising popularity.
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