AXE just launched “AXE: The Premium Collection,” introducing three high-end body sprays—Blue Lavender, Aqua Bergamot, and Emerald Sage. Crafted in the same award-winning fragrance houses as $100 perfumes, these new scents offer 72-hour odor protection and a luxurious aroma. To mark the launch, AXE unveiled a massive 5m-long can in Sahel, creating an immersive experience where visitors could explore the fragrances firsthand. The buzz around the giant can had everyone questioning—was it real or CG