Conformity: Social Pressure, Solomon Asch & Cultural Influence
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Conformity: Social Pressure, Solomon Asch & Cultural Influence
Conformity is compliance with socially accepted conventions, behaviors, or standards. Explore how social pressure affects individuals, examine Solomon Asch's conformity experiments, and discover the significance of cultural influence.
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This classic video from Candid Camera illustrates the power of social conformity in an elevator. In this video, people (naive participants) copy the awkward wall-facing behavior of other people in the elevator (confederates of the TV show). Of course, these videos are just anecdotal evidence, so we should be a bit skeptical about how strong this effect really is. (How many people did *not* conform?) So here's an opportunity for replication: The next time that you enter an elevator with a group o
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