What is the meaning of Conventional?

Conventional farming practices have damaged our food systems, human health, and whole ecosystems, but a regenerative shift is underway. Acre by acre, farmers and ranchers across America are restoring ecosystems, building healthy soils, and bringing life back to degenerated lands. The U.S. has 900 million acres of farm and rangeland, but regenerative and organic production is only about 1% of that. For true transformation, we need to think a lot bigger. We believe 100 Million Acres is the tipping