Microsoft has advanced its Project Silica to the point where it can store data for up to 10,000 years on the type of commercial borosilicate glass used in cookware and in oven doors.

The good news? You don’t need to run a marathon or learn rocket science. From puzzles to knitting and music, there are plenty of sofa-friendly hobbies that could give your brain a meaningful workout.

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

The influence of dopamine on learning, memory and cognition is manifold and multifaceted. Its role in reward-related behavior and behavioral affect is well-documented, as is its role in promoting ...

Scientists have uncovered a stepwise system that guides how the brain sorts and stabilizes lasting memories. By tracking brain activity during virtual reality learning tasks, researchers identified ...

As the popular saying goes, “An elephant never forgets — or does it? Elephants are intelligent mammals that can recall faces and places, but how much can they actually remember? Let’s find out about ...

ABSTRACT: Traumatic events, such as sexual/physical assaults and motor vehicle accidents, frequently involve individuals who are under the influence of alcohol. Research suggests that peri-traumatic ...

Stand-alone long-term care insurance policies have been waning in popularity, owing to a combination of skyrocketing premiums and difficult claims experiences by consumers. In their place, so-called ...

Suppressing irrelevant information in working memory enhances the long-term formation of subsequent memories. Through behavioral and neuroimaging experiments, we demonstrate that intentionally ...