For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world. Rand Fishkin recently sparked debate with his SparkToro blog ...
This chart shows the estimated share of global web traffic generated by humans and bots in 2018, 2021 and 2024 (in percent).
For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...
Imagine it's 3 a.m., and your infrastructure team gets an alert: Traffic has spiked 250% in the past eight minutes. Is it a DDoS attack? A viral moment? A flash sale someone forgot to tell you about?