The Strategies Of Value-Based Pricing In SaaS

Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...
Health Affairs

A Strategy For Value-Based Drug Pricing Under The Inflation Reduction Act

Well-functioning markets for branded prescription drugs or biologics reward innovative products that are valuable to patients and their families while penalizing those that are not. Well-functioning ...
STAT

The world is relying on the United States to get value-based drug pricing right

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...
Forbes

The CEO’s Guide To Pricing: Balancing Value, Cost, And Customer Needs

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...
SiliconANGLE

How to convey generative AI product value with outcome-based pricing and messaging

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...
Booth School of Business

Pricing for Profitability

In Person Held at the Gleacher Center, 450 N. Cityfront Plaza Drive, Chicago, IL 60611. Gleacher Center, Chicago Investment Fee (in USD) Investment fee includes tuition and course materials, ...