If you’re a business owner, you’ve probably thought about trademark registration. It’s a way to protect your brand, but the question is: should you do it yourself or hire a lawyer? This article breaks ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Regardless of industry, one of the most valuable assets a business owns is its brand. And while not every company can put the same level of dollars toward building and growing a brand as global ...

Trademarks are used by businesses to signal the origin of their goods or services to consumers, assuring customers of consistent quality and helping to promote the brand.The use of a trademark in ...

Artificial intelligence tools powered by large language models have become valuable resources in the trademark process. Despite incredible progress in natural-language reasoning, AI tools still face ...

Trademark law in India recognises recall value of brands through sound. But like all trademarks, sound marks must also satisfy the test of distinctiveness.