Facebook and Instagram keep a list of topics they think interest you in your Meta Accounts Center. These topics, like brands and sports, are used to serve you ads Meta thinks you'll find relevant.

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

YouTube has updated its advertiser-friendly content guidelines regarding controversial issues like sexual and domestic abuse, abortions, and eating disorders. These topics in videos can become a ...

After much hand-wringing and outright objections from the broader industry, Google is forging ahead with its Ad Topics API approach to web tracking and ads, bringing Chrome closer to advertisers. The ...

Marketers now have ways to exclude topics when advertising on YouTube and across the Google Display Network. The feature, Excluded Themes, increases the accuracy to focus on the nuances of eliminating ...

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream ...