Electric vehicle giant Tesla Inc TSLA has traditionally avoided heavy advertising for its products, instead relying on strong customers satisfaction and word of mouth to promote and sell things. The ...

Tesla is suing California over a finding by regulators there that it engaged in false advertising over its cars that had its ...

Tesla has sued California's DMV to reverse a false advertising ruling over its "Autopilot" and "Full Self-Driving" feature ...

Tesla filed a lawsuit against the California DMV to reverse the ruling that found its 'Full Self-Driving' and 'Autopilot' marketing violated state law — just days after complying with it.

Towards the end of last year we brought you the news that Tesla had hit a major branding roadblock, with a judge ordering the EV manufacturer to rename its 'Autopilot' and 'Full Self-Driving' features ...

Tesla agreed to stop using the term "Autopilot" in advertisements for its cars that appear in California to avoid potential suspension.

The DMV instead asked Tesla to clean up its marketing language. By Feb. 17, the agency said Tesla had done so appropriately and no license suspension would be required. But Tesla, ...

The DMV said it would suspend Tesla sales in California for one month if the company did not correct its false advertising within 90 days. In response, Tesla stopped using the term "Autopilot" in its ...

In 2025, the California Department of Motor Vehicles said that Tesla was misrepresenting the capabilities of its Autopilot system and driving aids. It wasn't just the name Autopilot that bothered the ...

Tesla wants to overturn a ruling that accuses it of false advertising regarding Autopilot and Full Self-Driving. The company has since changed its marketing.