Utah may implement a tax on targeted advertising — a digital marketing strategy that delivers catered advertisements to users based on data about them collected by companies online — in a move ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

Learn why personalized ads that appear after searching for or talking about an item make us feel uncomfortable and less likely to buy.

TL;DR: Meta whistleblower Sarah Wynn-Williams revealed to US senators that Meta targeted teens aged 13 to 17 with ads based on their emotional states, such as feeling depressed or worthless. This ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...