Right now Snapchat is definitely having a moment. Almost four years after the launch hype and more than a year after big brands like McDonald's made a splash with their first marketing experiments, ...

New data revealed the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

As IPL viewing shifts beyond the broadcast, Yagnesh Ravi explains why Snapchat wants to position itself as a platform for real-time fan banter and brand participation.

Chipotle is doubling its reach on social media and streaming and also launched its first seasonal rewards promotion called "Summer of Extras," Chipotle executives said during a recent earnings call.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Oreo is promoting its cookie collaboration with Post ...

Channel 4 has announced further investment in Snapchat content, calling it a “marketing opportunity” at London’s IAB Digital Upfronts event. The broadcaster currently recuts five of its linear ...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

With these new connectors, TapOrders / TapWorkflow introduces the capability to automatically deploy campaigns on Facebook, Pinterest, and Snapchat. TapAnalytics then pulls the trafficked data and ...

Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch. Many of them will be looking at their phones, ...

The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness. Seene makes ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

No matter what you’re selling or what age group you’re targeting, your brand success ultimately depends upon a strong and engaging digital profile. But it’s worth pointing out that not all social ...