Cloudy software provider Salesforce has released Salesforce Marketing Cloud Predictive Decisions, a feature set which aims to fuse marketing and CRM data with contextual data and predictive ...

In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s hyper-competitive landscape, delivering a seamless, tailored customer experience is ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Personalization used to be about recognizing a customer ...

AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.