Variety

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...
Yahoo

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Add Yahoo as a preferred source to see more of our stories on Google. Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox ...
GamesIndustry

Gamefam and the business of advertising on game platforms

With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and ...
Windows Central

Fortnite takes aim at Roblox as Unity and Unreal engines join forces inside Epic’s creator economy

Epic is bringing Unity games into Fortnite, potentially setting up a major showdown with Roblox as creators gain more freedom and higher payouts, but will it be enough? When you purchase through links ...
Hosted on MSN

Could Roblox’s Predator Crisis Become Disney’s Fortnite Nightmare?

Disney is going all-in on Fortnite, but could recent Roblox controversy dampen the magic? Online gaming is a kid’s paradise, where millions flock to build, battle, and bond in vibrant digital worlds ...
Variety

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...