Progressive created a strange and mythical-looking creature for a new campaign to sell motorcycle insurance: the "Motaur." The brand is banking on creating enough intrigue that the positioning and ...

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing “Motaur,” who ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

Adweek looks at a new marketing campaign from the insurance giant that features the 'Motaur,' a character that's 'half-man, half-motorcycle — the steel, clutch and rubber version of the mythological ...

Let’s face it, insurance is often about as exciting as a drilling at the dentist. So, it’s always hats off to any agency that can twist an insurance pitch beyond the mediocre and the humdrum. Take new ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...