What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a few marketing strategies left that do not need a lot of “out-of-the-box” ...

You always have to, at least, burn some calories to acquire something in nature: Everything has a cost. Maybe that’s why the concept of zero price sometimes tricks our primal brains so effectively. It ...

Researchers from Tel Aviv University found that there may be a cost to the zero-price effect: statistically identical homes that were published in free service ads on the Israeli “Yad2” online ...