Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Powerade, The Coca-Cola Company’s iconic sports hydration brand, made its debut in India at one of the world’s most significant sporting events, the ICC Men’s T20 World Cup. Powerade’s presence as the ...

Coca-Cola’s sports hydration brand launches with two flavours and a campaign featuring Shubman Gill and Neeraj Chopra; product to be available from March 2026 ...

The latest launch was announced during India’s Super 8 match in Ahmedabad on 22 February 2026, supported by on-ground branding at the stadium.