Learn how hyper-personalization in retail works, why IT leaders must build real-time, data-driven systems, and how to implement scalable architectures with measurable outcomes.

How can retailers balance personalization efforts against being perceived as creepy?

If you can’t explain it to the customer… then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

"Winning with AI Personalization" exposes the fundamental flaw in how brands approach online personalization and offers ...

The workplace is irrevocably altered. Employees who enjoy the comfort of working from home want to stay there. According to the Pew Research Center, 64% of Americans working from home in 2022 found ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

You know how many times they’ve purchased your products, but do you understand their preferences and behaviors well enough to predict what they will want in the future? Data-driven customer ...

Personalization should be built around developing empathy. It’s about understanding your customers. I recently took part in a panel discussion on personalization in the retail industry. The panel ...

While many marketers see personalization as the way forward, the challenges getting there can be daunting. Personalization isn't new. It has been around for a long time since the introduction of the ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Can we really call ourselves patient-centric if we don't embrace personalization? In a world where consumers can order a customized latte, stream a personalized playlist, and get tailored fashion ...

Em & Me Studio releases its 2026 Pet ID Trends Report showing micro-tags, personalization, and the most popular dog ...