Most companies still treat monetization as a pricing exercise. Define a rate, apply it to usage, and send an invoice. It seems straightforward . . . until growth hits. Then small cracks start showing: ...

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content – and by extension, new opportunities for publishers to monetize. And yet, the landscape has ...