iSpot.tv, a measurement tool for television, has found a way to connect its TV ad impression measurement and performance analytics platform to digital audience segments through LiveRamp's IdentityLink ...

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ...

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, lifestyle, political and even ...

Expanding on its ability to measure more granular viewing on cross-media platforms, Nielsen has started Nielsen Advanced Audience, a suite of new media measuring products for new audience ...