Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament, ...

Clay court season just ended yesterday, but grass tournaments have already begun. For the next month, the world's best tennis players will prepare for the third Grand Slam of the season — Wimbledon.

Tennis fans have eagerly awaited Novak Djokovic's return to action since his loss to Jannik Sinner in the Wimbledon semifinal. The wait got even longer when Djokovic withdrew from the Cincinnati Open ...

Ella Emhoff revived the tennis-core trend at Lacoste’s fall 2025 fashion show in Paris on Sunday. The stepdaughter of former vice president Kamala Harris evoked Wimbledon’s signature dress code in a ...

Add Yahoo as a preferred source to see more of our stories on Google. The look was designed by Lacoste’s creative director, Pelagia Kolotouros, who accompanied Williams on the event’s red carpet.

The 2025 tennis season is hitting its stride as the world's top players are competing in various tournaments as part of the Middle East Swing. Novak Djokovic is currently in Doha for the Qatar Open ...

Novak Djokovic and Venus Williams are playing big for Lacoste. The sure-fire Hall of Famers are two of the starring faces of the brand's newest ad campaign, which Lacoste is dubbing "a powerful call ...

As the countdown to Roland Garros narrows, major sportswear brands are rolling out their latest kits for the second major of the year. The weeks leading up to the tournament have garnered as much ...

From the Met Gala to the Net Gala? Well, not quite, but either way, Novak Djokovic is the King of the Court in Lacoste’s newest campaign. Starring in “Play With Icons”, the 24-time major champion was ...