For a second year, Kimberly-Clark's Kleenex brand is running a program directed at the Hispanic market in which kids are enlisted to be "Atrapa Estornudos," or Sneeze Catchers. Actually, it’s slightly ...
The brand is preparing to roll out My-Achoo.com, which, according to Kleenex Brand Manager Anna Elledge is a proprietary forecasting model using data from the US Centers for Disease Control . My-Achoo ...
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