Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

For taking everyday snaps, travel photography or even landscape photos, the X-T30 II will see you right for years to come at an affordable price. If you're looking for something for action or sports ...

In a turn of events nobody saw coming, Fujifilm is reportedly gearing up to launch not just one but three mirrorless cameras in January. That’s more cameras than were released in the whole of 2023 – ...

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has ...

You can save $800 on the Fujifilm GFX50S II this Black Friday weekend, as we move into Cyber Monday. Head on over to Adorama to secure this great saving on this mirrorless camera, normally close to $4 ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

Fujifilm has launched a mirrorless digital camera, the Fujifilm GFX100 II. The company has launched compact mirrorless cameras in the past, like the X-S20. However, Fujifilm states that this new ...