Online gaming platform Roblox debuts unique interactive feature in world first: 'Rethink what … could be in a digital-first world'

The experience, called "Thrift Score," went live Feb. 19 and gives players the chance to browse a digital version of a Salvation Army thrift store. BarkleyOKRP, an independent agency, led the creative ...
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From Candy Aisle to Climbing Tower, Juicy Drop® Brings Playable Flavor to Roblox

SANTA MONICA, Calif., Sept. 15, 2025 (GLOBE NEWSWIRE) -- Juicy Drop®, the candy brand known for bold mashups, has officially entered the world of gaming with its first-ever Roblox activation: the ...
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New York Times podcaster says his talk with Roblox CEO David Baszucki 'might be the craziest interview we've ever done'

Roblox CEO David Baszucki is taking heat for a recent podcast interview with the New York Times, in which he discussed the platform's new AI-powered age gating technology, dismissed accusations that ...
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Watching the very first Roblox video ever posted to YouTube

Poke tracks down and reacts to the very first Roblox video ever uploaded to YouTube.

The Game Business Is Bigger Than Ever. So Why Are So Many Having Problems?

The game industry is generating more revenue than ever, but most of the industry is struggling, as fans focus on Roblox and a few other franchises, two new reports detail ...