The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge. Pop-ups aren’t as pervasive as they were in the ’90s but banner ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...

While there may be a bit of a learning curve for in-house and small business search marketers, Jennifer Laycock notes that they can advance without costly detours by avoiding these five paid search ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...