(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...
Named a Forbes Next 1000 in 2021 and leader of a Fortune Great Place to Work company, Mike Fitzsimmons is the CEO of Crosschq. Anyone who’s taken Psychology 101 has likely learned about the work of ...
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