Microsoft has seemingly retired its odd 'This is an Xbox' marketing campaign following new leadership changes.

Following the success of Copilot in Windows and Microsoft 365, Microsoft is now aggressively porting that intelligence to the Xbox ecosystem.

Microsoft appears to have quietly erased all traces of its controversial “This is an Xbox” marketing campaign from the official Xbox website.

Xbox’s ambitious Project Helix has taken center stage at GDC 2026, revealing a hybrid console-PC device designed to merge ...

Xbox still plans on releasing one more console generation soon with the upcoming Project Helix ...

Microsoft confirms Project Helix, the next-gen Xbox console. Here's what we know about release date, specs, and price for ...

Tomorrow, Microsoft will be at the 2026 GDC Festival of Gaming, with it presenting on Building for the Future with Xbox.

Microsft's games division is now under new leadership. After 12 years in charge, Phil Spencer is retiring, while president and COO Sarah Bond is also heading for the exit door. Former Instacart COO ...

Xbox reveals Project Helix, the next-gen console designed to play both Xbox and PC games. Here’s everything we know about Microsoft’s ambitious hardware.

Microsoft reveals Project Helix! Discover the next-gen Xbox specs and the new Windows 11 "Xbox Mode" arriving this April.

Console fanboys are quick to highlight controller differences when arguing over “which is the better console.” A subjective argument nonetheless, but either way it’s interesting to witness the how ...