This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses use texting to reach customers directly, promote products and share important ...

Communication is the lifeblood of productivity. Businesses need to communicate with customers, managers need to communicate with employees, and workers need to communicate with peers. Effective ...

How far away does your phone ever get from you? How close to hand is it when watching television, reading an old-fashioned print publication, or when working on your tablet or laptop? Do you leave ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...