Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer H&M, the ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

CHICAGO — London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood. The virtual twin was generated by artificial ...

Fashion is the art of the novel, the surprising, and the never-before-seen. And now the catwalk has a range of new stars who aren't flesh and blood but are a product of codes and algorithms. Who are ...

LOS ANGELES -- Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job ...