In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right audiences? It’s a great question. Unlike broad-appeal ecommerce or ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...