Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

BMW Alpina reveals a simplified blue-and-white logo as BMW’s Alpina trademark transfer takes effect in 2026. Early details point to BMW-based models tuned for premium ride comfort, richer materials, ...

BMW's round logo is receiving its first redesign in more than two decades. The German automaker's refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...

BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 iX3, as first reported by BMW Blog. In fact, the change to the brand's ...

BMW has given its Alpina sub-brand a fresh visual makeover with a new logo that really highlights its elevated spot in the BMW Group's luxury lineup. This comes right after BMW took full ownership of ...

The most apparent change in the new Alpina logo is the switch to a neutral colour scheme, eschewing the dashes of red, blue, black, white, and silver in the prior version. In the outer concentric ...

The deal first announced in 2022 is now complete. Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...

PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft propeller, the real origin of the logo is different and rooted in the company’s ...