Marie O'Riordan is the Chief Marketing Officer (CMO) of the VITA Foundation unfolding within the VITA Group, a prominent NGO in Africa. Authenticity in communication is crucial, especially for ...

In today’s multifamily industry, authentic resident communication has become a defining factor in resident satisfaction and retention. Owners and operators face the challenge of balancing speed, ...

Picture this: You’re sitting in a meeting with a brilliant idea brewing in your mind. Your heart starts racing, palms get sweaty, and that little voice whispers, “What if they think it’s stupid?” ...

Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. In the dynamic world of marketing, amid rapid technological ...

Facebook's annual developer conference took place in mid-April and showcased the company's ambitions for a social media future powered by video, for good reason: Social video generates 1,200 percent ...

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...

In an era of rapid change and increasing client expectations, fostering authentic relationships and prioritizing effective communication are essential for sustainable growth. Lawyers who strive to ...