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Big Arch, McDonald and Burger King President

McDonald’s CEO Under Fire Over Viral Big Arch Taste-Test Video

McDonald’s CEO and Chairman Chris Kempczinski was trolled over a viral Big Arch taste-test video. Kempczinski shared a video on his Instagram with the caption, “The Big Arch might be my new go-to

AGDAILY · 2d

McDonald’s Big Arch Burger goes viral after CEO’s awkward video

· 1d

Burger King President hilariously trolls McDonald’s CEO’s viral taste test video in a battle of the burgers

1don MSN

McDonald's CEO's small bite of the new 'Big Arch' shows the risk of going direct to the public. I say keep at it, Chris!

I've been watching McDonald's CEO Chris Kempczinski's Instagram posts for months. I was shocked when his review of the "Big Arch" went viral.

Nation's Restaurant News

Big Arch, big buzz: McDonald’s turns viral moment into marketing opportunity

So, say what you will about the awkwardness of the CEO, but that awkwardness is doing some heavy promotional lifting. The video has so far garnered more than 4.5 million views, which is a lot of ...

McDonald's Arch Burger 2026: Sauce, Calorie Count, Price — and Why Its CEO Seemed Unimpressed

McDonald's launches its new Big Arch Burger 2026 with its unique sauce and viral CEO tasting video. Learn about its calorie ...

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