"Apple makes great ads" is a thing people used to say all the time. New thing people say: "Apple keeps pulling its ads. What's up with that?" No seriously. What's going on? Apple is justifiably famous ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple's iOS 26 will allow users to filter out texts from unknown senders. That could be a big financial problem for campaigns that ...

Apple has sent new security notifications warning users of a spyware campaign aimed at high-profile individuals. With tools like Pegasus and Predator involved, the attacks highlight growing threats ...

Apple taps Saudi filmmaker Ali Kalthami and local creators for its new iPhone 17 Pro campaign, ditching tech demos for authentic storytelling. Shot entirely on iPhone, it marks a major shift toward ...

The campaign, which began on Dec. 15, highlights the iPad Pro and Apple Pencil Pro as tools used in real-world creative workflows by webtoonists rather than showcasing polished, final products. By ...

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The change includes directing unsolicited text messages into an "Unknown" inbox without sending a notification.Photo Illustration by Cheng Xin/Getty Images Apple's new spam text filtering feature ...

Apple is justifiably famous for its marketing. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then pulls them. Last year, ...