Business Wire

Affinity Solutions Launches a New Insights Platform That Allows Marketers to Tap the Power of Purchase Media Metrics to Measure Success

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of Comet TM, a powerful intelligence platform that uses consumer ...
adexchanger

Affinity Solutions Improves Campaign Planning In Time For Upfronts

Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new ...
TV Technology

Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...
Destination CRM

Semcasting Integrates with Affinity Solutions

Affinity Solutions, a global insights firm, will make its consumer purchasing and brand insights first-party data available within Semcasting's AudienceDesigner (ADS) Branded Data Center. Affinity ...
Business Wire

Affinity Solutions and ABCS Insights Partner to Provide Full Funnel Attribution Based on Card Purchase Data

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating ...
Destination CRM

Affinity Solutions Launches its Purchase-Driven Marketing Cloud

Affinity Solutions today unveiled its Purchase-Driven Marketing Cloud, a software suite designed to help organizations uncover insights from purchase data and measure the sales impacts of their ...
Advanced Television

Disney collaborates with Affinity Solutions

In a collaboration with Affinity Solutions, Disney is set to add to its list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer ...
Morningstar

Affinity Solutions’ Custom Consumer Purchase Audiences Now Available to Advertisers on Microsoft Curate for Commerce

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...
American Banker

Affinity Solutions Launches Mobile-Rewards Application With Sovereign Bank

Affinity Solutions Inc. is partnering with Sovereign Bank to launch a mobile, merchant-funded rewards program for the bank’s debit cardholders, the New York-based marketing and loyalty program ...
Nasdaq

NCM and Affinity Solutions’ Research Study Identifies Link Between In-Theater Experiences and Elevated Consumer Spend in New Economic Impact Report

NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on delivering improved business outcomes, and National CineMedia (NCM®), America’s largest ...
Morningstar

Affinity Solutions’ Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement

Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing ...