Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based ...

Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the key backers, AppNexus and LiveRamp, undertake protracted M&A ...

Over a year ago, Apple started warning developers to stop referencing the Universal Device Identifier (UDID) in their apps, eventually rejecting them altogether. This caused a bit of a stir because it ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...

In the shifting landscape of digital advertising, privacy concerns and the phasing out of third-party cookies have driven advertisers to explore new ways to track users and ensure effective ad ...

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

The Advertising ID Consortium on Thursday announced that a slew of companies have agreed to join AppNexus, Index Exchange, and LiveRamp in supporting a standard identity framework and specifications ...

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ...