In a significant development, LG Electronics India Ltd (LGEIL) has consolidated its consumer electronics and IT businesses with Lowe. Previously these businesses were split between McCann-Erickson and ...
Connected Television advertisements are achieving an impressive average video completion rate of approximately 91 percent, which indicates their increased importance in the consumer electronics ...
New Delhi: As India enters its peak festive buying season, a report by advertising technology firm VDO.AI shows that consumer electronics ads on Connected TV (CTV) are achieving high viewer engagement ...
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